PS: We look at it as a 24/7 service. We have people in Stockholm and North America and other parts of the world that are on this every single hour of every single day. 365 days a year. We have an operations team at DICE to look at telemetry data. How are people playing the game, how can we improve the experience? Are they having problems? Are servers down? Are they up? All that stuff.
GamesBeat: Do you think you’ll eventually get to a subscription type of model? And do you also think you’re going to take down Call of Duty?
PS: I think it’s fair to say that we’re looking at that. Like all other companies, we’re looking at how we can maximize our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we’re not really talking about where that is yet.